MBA Appointed To Chief Marketing Officer For Orbitz Worldwide
July 07, 2010
By the My MBA Career Content Team – Find Top MBA Degree Programs
People who decide to pursue MBA degrees may find that they have a plethora of opportunities when it comes to holding executive positions. Pursing an MBA degree can also lead to a number of different fields, such as marketing.
Chris Orton, who has an MBA degree, was recently named the chief marketing officer for Orbitz Worldwide. Not only does Orton have an MBA, but he also had experience in holding executive positions in the marketing sector.
Prior to joining Orbitz, Orton served as the senior director for internet marketing for eBay, where he was responsible for the company's paid search, shopping comparison and search engine optimization (SEO).
"Chris is an absolute leader in developing algorithmic approaches to online marketing and CRM. We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization," said Barney Harford, president and chief executive officer (CEO) of Orbitz.
If you're interested in pursuing a career in marketing, an MBA with a focus in the sector may be able to help you accomplish your career goals.
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Related Article Topics: Marketing
